Power BI vs Tableau: who is winning the mindshare?


by Hugh Johnson, Posted on 9/2/2018 6:05:37 PM

 Power BI

Power BI vs Tableau: who is winning the mindshare?

Is Power BI in danger of becoming a generic term?

We search for something on the internet, we "Google" it.  When we vacuum the floor, we "Hoover" it.  There are many examples of brand names that have become generic terms.  Could Power BI be going the same way for business intelligence?

I did a query in Google Trends today to look at search terms relating to the topic of "Business Intelligence" in the UK over the last 12 months.   Interesting results....

The table below shows the top 25 searches on the topic "Business Intelligence" and their relative volumes that make up the underlying data:

Search termBrandRelative searches
biGeneric100
power biPower BI77
business intelligenceGeneric15
microsoft biPower BI6
microsoft power biPower BI5
powerbiPower BI5
power bi desktopPower BI5
daxPower BI3
what is biGeneric3
power bi dashboardPower BI2
sap biSAP2
tableauTableau2
power bi loginPower BI2
bi toolsGeneric2
download power biPower BI2
power bi gatewayPower BI2
bi developerGeneric2
what is power biPower BI1
power bi proPower BI1
business intelligence analystGeneric1
power bi servicePower BI1
power bi tutorialPower BI1
power bi trainingPower BI1
business intelligence jobsGeneric1
power bi updatePower BI1

The volumes are relative, so the highest volume search term "bi" is 100 and the second-highest "power bi" is 77, meaning that the search volume for "power bi" was 77% of that of "bi".

So to answer the question "Could 'power bi' become a generic term?"  Personally I don't think so, at least not in the way that "Google" has.  It just isn't catchy enough.  But this doesn't take away from the underlying message here.  Power BI is becoming synonymous with business intelligence.

If I were Tableau or SAP I would be worried.  If I were another BI vendor I would be even more worried.


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